Presentation, presentation, presentation
You have researched the event,conducted a mail campaign created an inviting and inspiring stand space, but all of this hard work can be wasted if the staff on the
stand are not conscientious and fully prepared. Make sure your exhibition team know about the products and services they are promoting, that your team are dressed appropriately either in-keeping with the stand design and/or smartly promoting your business brand. Keep the stand area clear and tidy making your exhibition space and staff approachable will help prospective clients want to talk with you.
Capture those leads
Having spent time and effort before the event to plan and promote your attendance, invested in your stand space and developed a clear message for your staff to deliver it is important to listen to your prospective clients and capture as much information
as possible in the brief time they spend with you during the event.
After the event is completed it is equally as important to follow upon the leads generated. Now with the information previously captured you can tailor your products and services more appropriately for these contacts.
So what makes an exhibition successful?
Remember that an exhibition is not just 1-2 days, an exhibition campaign with
activities pre, during and post the event can be 12 – 16 weeks.
Are you looking to make the right impression at an upcoming event? Take a look at our Exhibition Management Services